On March 31, Sigal Yona, a PhD Candidate at Ghent University and the inaugural Visiting PhD Student Fellow in Jewish Studies, delivered a lecture to the Jewish Studies Program, entitled "From West to East: Cinema-Going and the Reinvention of Urban Culture in Mid-Century Tel Aviv." Sigal's talk focused on a case study from her dissertation—the Zohar Cinema in southern Tel Aviv. During the 1960s, the Zohar Cinema shifted from screening Hollywood films to movies that originated in Turkey, Greece, Iran, and India. Through oral history interviews she conducted with audience members who grew up watching films at the Zohar Cinema, Sigal found that the theater attracted diverse audience members for its Eastern films, which in turn created a greater demand for more such media. Through her study, she hopes people will better understand the role of the audience in media studies and how distributor influence shapes the audience's film preferences.